MTEX NS, a Portugal-based digital printing specialist, has announced Michael Ring as its new CEO. In addition, the company has also introduced its new corporate identity to the market. Elói Ferreira, founder and now former-CEO will be assuming the role of executive president.

After a period of significant investments, extended over the last few years, MTEX NS is now positioned for a period of significant global expansion and business growth – one of the main reasons for the new CEO’s integration. Originally from North America, Ring has been living in Europe for the last four years and has has vast experience in the adoption of digital technologies within the global print markets. Ring’s role will be to guide the company through this growth stage based on his 30 years of industry experiences and accomplishments.

“Helping to define the next chapter of success for this nimble, entrepreneurial technology-based company is extremely exciting for me and I am sure will be the highlight to my professional career,” Ring says.

Elói Ferreira, who founded the company in 2011, adds, “Michael’s unique experience, combined with his in-depth knowledge of the digital label printing industry as well as management, makes him the ideal leader to embrace MTEX NS growth ambitions in the global marketplace. He has a sense of purpose and passion for high performance and therefore I have no doubt that he will be a very valuable addition to our team.”

Now executive president, Ferreira also notes, “Over the last decade MTEX NS has developed a strong reputation for quality and innovation and, particularly in the last year, successfully diversified and expanded its service offerings while continuing to expand its global presence to more than 40 countries on five continents.”

New Identity
Following its strategic reorganization earlier this year to better leverage its business, MTEX NS is also preparing to launch a new corporate brand identity with a renewed logo and digital presence.

André Jacques, VP Sales & Marketing of the company, explains that the evolution of the brand identity, demonstrating the deep change that is occurring in the organization, is the best decision, given that “the reputation and global notoriety created under the identity are a valuable resource, but it no longer accurately reflect the complex range of MTEX NS segments, such as Labeling, Packaging, Viscom and Textiles.”

“The evolution of the company’s name was the most appropriate strategic decision for us. While we wanted to accurately reflect our work on the new nomenclature, we also wanted to offer opportunities to market the organization in search of new opportunities for future growth and expansion,” explains Jacques.

Designed to work effortlessly across digital and physical channels, the new logo, according to MTEX NS, evokes “a feeling of inspiration and the rightward-pointing arrow signify movement, positivity, speed — and velocity. The upward-pointing line represents the company’s international reach, while the two can be interpreted as a speaking trumpet loudly announcing our motto: Where engineering breeds creativity.”